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    Mathieu Newton Sotheby's International Realty

    10 West Main Street, Westborough, MA 01581

    • 508.366.9608
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    What is Virtual Staging and Does It Work?

    As a home seller in today's fast-paced real estate market, you're always looking for ways to stand out and capture the attention...

    • Justine Mathieu, Realtor®
    • March 5th, 2024
    • 3 min read
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    As a home seller in today's fast-paced real estate market, you're always looking for ways to stand out and capture the attention of potential buyers. While the best approach to staging your home is to have a professional stager use your existing furniture, sometimes that's not always an option. Enter virtual staging, a game-changer that's transforming how homes are presented online. But what is virtual staging, and more importantly, can it truly make a difference in selling your home? In this post, we’ll explore this innovative solution and discover how it can elevate your home sale.

    What Exactly is Virtual Staging?

    Ever use an app where you can furnish and decorate your home at the click of a button? That's virtual staging. Using digital tools, designers can add stylish furniture, decor, and even artwork to photos of your empty spaces. This process transforms basic listings into eye-catching photos that invite potential buyers to imagine living in your home. 

    The Real Impact of Virtual Staging

    Now, you might be wondering, "Does virtual staging really work?" Absolutely. With most homebuyers starting their search online, your listing's first impression is everything. Virtual staging not only makes your home more visually appealing but also significantly increases its online engagement. A recent StyleDod survey discovered that homes with staged photos sold for 6 to 20 percent higher than those with un-staged photos—and better yet, virtually staged homes sold 4x faster than un-staged homes did. Here’s why virtual staging is a hit:

    • Attractiveness: It showcases your home’s potential, making it easier for buyers to envision themselves in the space.
    • Cost-Effective: Virtual staging is much cheaper than renting furniture to stage an empty house, so you get a great return on investment.
    • Versatility: You can tailor the style and design to attract your ideal buyer to enhance your home's appeal.

    Making the Most of Virtual Staging

    To truly benefit from virtual staging, keep these best practices in mind:

    Aim for Realism: The staging should look as real as possible to avoid turning off potential buyers.

    Honesty is the Best Policy: Use virtual staging to highlight your home’s strengths without hiding any flaws that buyers should be aware of.

    Less is More: A cluttered space can be overwhelming. Opt for a clean, inviting design that makes buyers feel at home.

    In conclusion, virtual staging is your secret weapon in the competitive real estate market. It's an innovative, cost-effective way to make your listing pop and attract more potential buyers. As you prepare to sell your home, consider how virtual staging could transform your listing from just another house for sale to a must-see property.

    Ready to Showcase Your Home in Its Best Light?

    Don't navigate the real estate marketplace alone. Let our expert real estate team guide you through the process and make sure your home stands out from the crowd.

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    About the author

    Justine Mathieu, Realtor®

    508.466.7186
    Justine Mathieu is the Principal Broker of Mathieu Newton Sotheby’s International Realty, where she focuses on supporting agents and creating an environment where they can do their best work. Growth-minded, detail-driven, and grounded in strong values, she plays a key role in compliance, operational improvement, and long-term strategy for the brokerage. She earned her real estate license while in college, working part-time as an assistant to her father, and graduated Summa Cum Laude from Framingham State University before beginning her career at State Street Corporation. Since returning to the real estate industry in 2007, Justine has strengthened the brokerage through thoughtful leadership, refined systems, and a commitment to continual improvement. She collaborates closely with the leadership team to enhance the company’s culture, elevate agent performance, and ensure the business continues moving forward. A Westborough native who also spent years living in Brookline and Brighton, Justine loves reading, fitness, nature, and spending time with family and friends. She can often be found out on a walk with her Pug, Elly.

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    Mathieu Newton Sotheby's International Realty

    10 West Main Street, Westborough, MA 01581

    Mathieu Newton Sotheby's International Realty

    10 West Main Street, Westborough, MA 01581

    508.366.9608
    [email protected]
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